- PLATFORM
2023
East Street Insurance
Built the consumer site and quote flow for East Street Insurance — the carrier's direct-to-consumer subsidiary — from zero brand to first paid policy in twelve weeks.
Ashish Verma — Sr. Software Developer / Tech & SEO Lead · Indianapolis, IN | Gurugram, India
ASHISH VERMA
engineering · seo · ux / 2026
Currently
Sr. Software Developer / Tech & SEO Lead at Indiana Farm Bureau Insurance
Based in
Indianapolis, IN | Gurugram, India
Practice
Enterprise SEO · Design systems · UX Architect · AI Product Strategy · Innovation
For 2026
Open to senior architect and managing positions | Consulting
Practice in numbers
How time compounds.
Years inside
Building and leading digital products, platforms, and experiences across industries and business models.
Systems modernize
Modernizing legacy products and platforms into scalable systems across teams, channels, and markets.
Business outcomes
Improving how businesses grow, operate, serve customers, and compete through technology.
Selected works
Recently shipped.
- SEO
2022—2025
Enterprise SEO — AEO · GEO
Led the enterprise search program connecting technical SEO, content, local visibility, reviews, AEO, and full-funnel measurement across 400 agents and 160 offices.
- PLATFORM
2024
CallerDesk — Digital Experience · Growth
Shaped CallerDesk’s product story and responsive web experience around cloud calling, lead recovery, integrations, and a clearer path from first visit to demo.
- UX
2020—2021
FNOL Portal — Claims UX
Designed the mobile self-service claim journey — photo upload, geo-stamp, damage triage — that turns the worst day of a homeowner's year into a single guided flow.
- PLATFORM
2023—2024
Customer Needs — Analysis Platform
Designed the agent's needs-analysis platform — quantifying life, disability, and retirement coverage gaps in one fifteen-minute conversation. No spreadsheets, no guesswork. Just an actuarially-backed proposal.
- UX
2017—2018
Style Guide & Design System
Led the design-system rollout that replaced six divergent UI codebases with one tokenised library — same components, same tokens, same governance, one source of truth for every visual decision.
Case studies
Case studies.
Long reads from inside the work — marketing attribution, claims modernization, and legacy platform strategy. Each one written end-to-end.
01
Want to build something together?
Emailashishvrm86@gmail.com
Based inIndianapolis, IN
Calendlycal.com/ashishvrm
Replywithin 24 hrs