Ashish Verma — Sr. Full-Stack Engineer, Tech Lead & UX/SEO Strategist · Indianapolis, IN | Gurugram, India

Built the consumer site and quote flow for East Street Insurance — the carrier's direct-to-consumer subsidiary — from zero brand to first paid policy in twelve weeks.

Led the enterprise search program connecting technical SEO, content, local visibility, reviews, AEO, and full-funnel measurement across 400 agents and 160 offices.

Shaped CallerDesk’s product story and responsive web experience around cloud calling, lead recovery, integrations, and a clearer path from first visit to demo.

Designed the mobile self-service claim journey — photo upload, geo-stamp, damage triage — that turns the worst day of a homeowner's year into a single guided flow.

Designed the tool agents use to turn a customer conversation into a coverage-gap analysis — life, disability, retirement — backed by real numbers, in about fifteen minutes.

Led the rollout that replaced six separate UI codebases with one shared component library — every marketing page now built from the same components, tokens, and rules.