A process built to outlast the launch.

Every project I have shipped — quoting platforms, claims portals, e-commerce launches, multi-year SEO programs — runs on the same shape: research before form, system before surface, evidence before opinion. Six phases, roughly 6–16 weeks end to end depending on scope.

  1. 01 / DISCOVER

    Stakeholder & system review.

    Stakeholder interviews, architecture review, performance baseline, competitor + SERP analysis. Two weeks of looking before drawing.

    • Audit
    • Baseline
    • Findings
    WEEK 1 — 2
  2. 02 / PLAN

    Architecture & roadmap.

    Three architecture options with explicit trade-offs (performance, cost, time-to-ship). We pick one before code.

    • Options doc
    • ADRs
    • Roadmap
    WEEK 2 — 3
  3. 03 / BUILD

    System foundations.

    Component library, integration patterns, CI/CD, accessibility baseline. The rails everything else runs on.

    • Components
    • API gateway
    • CI/CD
    WEEK 3 — 8
  4. 04 / SHIP

    Iterative delivery.

    Iterative delivery against the release roadmap. Zero-downtime deploys, feature flags, rollback plans.

    • Releases
    • Feature flags
    • Runbook
    WEEK 6 — 12
  5. 05 / MEASURE

    APM, GA4, attribution.

    APM + GA4 + GSC dashboards from day one. We watch the metrics for two weeks before declaring victory; A/B + MVT for what genuinely matters.

    • Dashboards
    • Tests
    • Reports
    WEEK 12 — 14
  6. 06 / EVOLVE

    Stewardship.

    Tech-debt reduction, performance retrospectives, ongoing SEO refreshes. The system stays alive after launch — six months of light-touch oversight included by default.

    • 6-mo retainer
    WEEK 14 — 40

Lead

12—16 WEEK ENGAGEMENTS

End-to-end engineering lead — architecture, system, all delivery. One project at a time.

Embed

MONTHLY · PART-TIME

Embedded in your team 2–3 days a week. Best for in-house teams without a senior architect.

Sprint

1—2 WEEK SPRINTS

A focused intervention — SEO audit, performance optimisation, platform redesign, single integration.