SYSTEMS
Why before how.
A clean build of the wrong thing is still the wrong thing.
About Ashish Verma
ABOUT
What does fifteen years of engineering, SEO, and UX — built into one continuous practice — look like in production?
The most important shift in my career was not from one technology to another. It was from delivering what was asked to understanding what was needed—and taking responsibility for the outcome.
Across more than 15 years, that progression has led from hands-on full-stack engineering to leading complex, cross-functional work at Indiana Farm Bureau Insurance. The scope now spans architecture, UX, search, performance, analytics and applied AI, but the purpose remains consistent: create useful systems, clearer decisions and measurable business value.
Leadership style that I absolutely love - start with why, use evidence when opinions multiply, give capable people room to grow and remain accountable when the outcome is uncomfortable. It has supported complex cross-functional programs and measurable gains, including a 35% improvement in application performance.
Where this goes next feels fairly clear; more responsibility, harder problems and a serious focus on AI. Not AI because every business suddenly needs a chatbot, but AI that removes friction, improves a decision or gives people some time back. I want to help lead that work, talk honestly about what succeeds and what does not, and keep learning from people who know things I do not.
STUDIO BAND · 2026 · INDIANAPOLIS → ANYWHERE
Years across enterprise web, SEO & UX.
15+The scale the work was built inside.
Fortune 1000
I care about work that holds up — architecture that scales, search that compounds, and interfaces people actually want to use.
Most of my career has been spent inside systems where change is slow, dependencies are real and “just rebuild it” is not a strategy. Working in insurance and other complex environments taught me to care about what happens after launch: who maintains it, how it performs, whether people can find it and whether they can finish what they came to do.
I still like staying close to the work—reviewing architecture, tracing a performance problem, shaping a content model or helping a team through a difficult migration.
Outside the day job, I’m testing where AI, RAG and newer development tools hold up beyond the demo, then writing down what I learn.
Kind words
Ashish doesn't just build what you ask for — he understands the business behind it. He shipped fast, kept the architecture clean, and our product felt enterprise-grade from day one.
DIGITAL / TOOLS
- SQL
- Sf
- AWS
- WSO2
- UKG
- Cl
- { }
- GPT
- RAG
LEADERSHIP / PRACTICE
- → Architecture Reviews
- → System Diagrams
- → Technical Strategy
- → Code Review
- → Incident Reviews
- → Release Management
- → PMP
- → Project Management
- → Sprint Facilitation
- → Roadmapping
- → Team Leadership
- → Stakeholder Management
- → Stakeholder Workshops
- → Cross-team Collaboration
- → Hiring & Coaching
- → Mentorship
- → Onboarding
- → Pair Programming
- → Documentation
- → Technical Writing
- → Design Critique
- → Knowledge Sharing
WRITE / FOLLOW
Education.
- 2017MBA, Marketing & IT Operations ManagementBharatiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi
Marketing strategy + IT operations focus — the bridge between engineering practice and business outcomes.
- 2009B.E. Computer ScienceManav Rachna College of Engineering, Faridabad
Computer Science foundation — algorithms, systems, networking, and applied software engineering.
- 2006Diploma, Information TechnologyVaish Technical Institute, Rohtak
Hands-on IT diploma covering programming fundamentals and applied web technologies.
Experience.
- 2019 — nowSr. Software Developer / Tech & SEO LeadIndiana Farm Bureau Insurance
Full-stack architect, UX/UI, and platform initiatives. Architect the consumer web (Sitefinity / .NET / microservices), the Customer Needs Analysis platform (AWS · Python · React/Angular), the Peril Protect e-commerce launch (Shopify + Zapier), and the FNOL portal redesign. Run the enterprise SEO/AEO/GEO program: 400% top-funnel growth YoY, 60+ featured snippet placements, 500+ location review program, 65–70% page-load reduction.
- 2016 — 2019UX Enterprise Architect Consultant (Full-Stack)MakeUrCareer LLC (IFBI Client)
Full-stack UX/UI architecture for IFBI marketing sites, claims management, and agent portals. Heuristic evaluations + SWOT + performance audits → strategic modernisation roadmap. Reusable Sitefinity component library; 45% page-load reduction.
- 2015 — 2016Programmer Analyst Consultant (Integration & Performance Engineering)Pinnacle Partners Staffing
Architected user-centric prototypes for transformation of a legacy client management system into a modern Angular Material app. Optimised REST API performance with Dynatrace, WSO2, Postman, JMeter.
- 2014 — 2015Senior Front-End Designer & DeveloperSerpholic Media Pvt. Ltd., Gurgaon
Front-end for e-commerce platforms; product listing + SKU category structures; on-page SEO best practices and performance optimisation.
- 2009 — 2014Web Designer & DeveloperBramcolm Inc., Indiana (Remote)
End-to-end design + development for e-commerce storefronts and community platforms (WordPress, vBulletin, custom themes). On-site + off-site SEO programs informed by analytics.
WORKING PRINCIPLES
How I work & what I care about.
EVIDENCE
Let evidence break the tie
Opinions start the conversation. Data helps us decide.
CRAFT
Build it for the next team
Fast, accessible and maintainable should survive the launch.
SHIP
Own the outcome
Take responsibility when it misses. Share the credit when it works.