Notes · Tag
#SEO
- 27 Sept 2026Measuring SEO ROI for leadership: from rankings to revenue6 min read
A practical way to measure SEO ROI for executives: separate branded demand, tie organic visits to quotes and revenue, test for causality, report on one page.
- 27 Sept 2026AEO vs SEO: how to get cited by ChatGPT, Perplexity and Google's AI answers6 min read
AEO vs SEO explained: what Google, ChatGPT and Perplexity require before they cite a page, which crawlers to allow, how to shape answers, and how to measure it.
- 27 Sept 2026SEO when legal reviews every word: running SEO in regulated industries5 min read
How to run SEO in regulated industries when compliance reviews every word: tier changes by risk, pre-approve claims, ship technical wins that change no copy.
- 27 Sept 2026Structured data for insurance websites: what's allowed, and what trips compliance7 min read
Structured data for insurance websites: which schema types are safe, why review stars and FAQ answers trip compliance, and how to get JSON-LD past legal.